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Inbound Marketing Strategies
As a business that understands inbound marketing, you are probably looking for a way to attract, engage and delight your customers at every stage of the buyer’s journey. By being in touch with prospects throughout the buyer’s journey, you can easily turn them into customers and, even better, brand ambassadors who will spread the good…
Inbound Content Marketing
Inbound marketing and content marketing are used interchangeably among sales professionals and marketers. However, some distinctions between these terms need to be understood. Ultimately, the end game of inbound marketing and inbound content marketing is the same-to help attract, engage and convert leads and help the business grow profits. So, if you are looking to…
Inbound vs Outbound Marketing
As the world continues to advance, marketing concepts change to match the times. Today, the two major overarching marketing concepts that are in play are inbound and outbound marketing strategies. While experts may know exactly what these two concepts are, newer marketers may have challenges understanding the similarities, differences, and intersections of these two approaches….
What is Inbound Marketing
What is Inbound Marketing? Traditionally, marketing companies and specialists focused on outbound methods such as telemarketing, press releases, TV adverts, and radios to pass messages about brands to their audiences and generate leads. However, these traditional outbound marketing methods bombard customers with the information they do not need, and they tend to ignore these marketing…
Keyword Research 101
It all starts here. Before doing anything else, you need to know about your keywords. What words do people type into search engines to look for information on your products or service? The keyword or keywords are what lead people to organic search results and are the gateway to the websites where the information they…
What is SEO?
There have been many definitions of SEO over the years. Many users use SEO (Search Engine Optimization) as the ‘must have’ in ensuring their website is on page one of Google and other large search engines. SEO is a list of activities and actions that you need to carry out on your website to ensure…
3 MORE Podcasts You Should Listen To
This is a continuation of the post, https://geekpolos.com/blog/3-seo-and-digital-marketing-podcats/. The first 3 podcasts I selected may not be a good fit for you or you may be looking for more information to consume. Either way, here are 3 more search engine / digital marketing podcasts for you to check out. Voices of Search PodcastHost: Benjamin Shapiro…
3 SEO and Digital Marketing Podcats
Introduction To be able to keep up-to-date with all things SEO is hard enough even for an industry expert, so to have a choice of specialised podcasts that can educate as well as entertain you is a must if you want to stay ahead of the game! With everything you want and need to know…
Best Yard Games
BestYardGames.com is an affiliate marketing website focusing on providing a list of outdoor and indoor games for friends and family. The games listed are commonly known ones such as cornhole or crochet, but the website also showcases less commonly known games like yard pong or lawn darts. About BestYardGames.com Anyone who loves the warm summer…
Talon Property Inspections
A local home inspection company approached me about their need to improve their online presence. To help them, I recommend a website that featured their services and makes them unique. This approach allowed me to build a new website using a web template. This website was custom coded using HTML/CSS and is not based on…